
research on…
The project ‘greetings from … ‘ is an initiative from Juul Lit. It started as her graduation project at the art academy AKV. St. Joost. as a critique on the current mass produced souvenirshirts. After a broad visual and theoretical investigation, she concluded that the souvenir shirt in its current form is not a good souvenir at all. A souvenir has the most important functions that it is a showpiece and that it should serve as a reminder. The French word souvenir therefore literally means memory.
What is wrong with the current, mass-produced souvenir shirt is that there are often certain sights on it that you have not visited at all and that you therefore have no memory of. It’s not like everyone does the same things on a holiday or remembers the same things off a place. Memories are something very personal, so a mass produced t-shirt could never make this happen for so many different journeys of so many different people.